Apart from the communication: social media can help pay their health bills!

A few weeks ago filled the "3 Top Pop health trends" in 2013.  Topping the list was the intersection between public health and social communication media.  I've written about the use of social media for all in public health promotion to emergency response monitoring.  So I was intrigued to see a recent history that highlighted another innovation: allowing patients to use the media to pay for health services.

The program "Payment-with-A-Tweet" was released by Telecure as a way to market their telehealth services.  California residents is communicated with an urgent care provider 15 minutes of your call.  The doctors are made available to callers by telephone or video as a way to reduce access barriers to care.

The program "Payment-with-A-Tweet" waive the $25 fee consultation if patients share their experiences on Facebook or Twitter.  According to reports of the press on the programme, the idea flourished after officials Telecure noticed that the patients were discussing their experiences in social media.  Creating a formal program of allows Telecure (1) take advantage of marketing in social media and (2) provide them short in cash with an alternative way to pay for care.

CEO of Telecure mHealth said news that the objectives of the programme is now to "stimulate the awareness and growth".

I would be interested in seeing how Telecure is evaluating this program and hope to see some follow-up press or documents of the strengths and challenges of this research strategy.

Some thoughts that come to mind for me:

Tweet or not to Tweet?  How do patients concerns about privacy contribute to his decision to participate in this program?  Many patients may not wish to share with their social networks that have been to consult a doctor (no matter the diagnosis) - which is a barrier to take advantage of this program?It is heavily utilized social media among their populations objective (patients in remote locations and in patients treated).  Look like those patterns of user? Tweets/facebook articles on negative experiences being handled?  Negative messages still are being promoted along with positive messages?  How are monitoring Telecure jobs for problems customer service officials that may have occurred? do Tweets/facebook messages to be promoted to the public?  For example, searching for multiple hashtags on twitter after seeing coverage of the media (for example, #telecure, #paywithatweet) but was not able to find any results which included reviews of their services.  If they are using social networks to market services, you will want tickets to the patient to be easy to find.
What you think? Are used social media to pay an effective strategy for involving these and other populations? what other questions/considerations of assessment should be considered in addition to those I've mentioned?